LinkedIn Marketing Services
Give B2B buyers a clearer picture of what you do.
C3i3 helps B2B companies improve their LinkedIn presence through company page optimization, expert-led content and a clear path to the right service or sales conversation.
The goal is to make technical capability easier to understand. We turn recurring sales and customer questions into material your subject experts can review and share.
What the work includes
- 01Company page review
Clarify the description, specialties, website destination and visible proof.
- 02Buyer and topic mapping
Collect questions from buyers, sales teams and technical experts by stage of evaluation.
- 03Expert-led editorial
Turn demonstrations, process details and technical questions into publishable content.
- 04Company and executive roles
Define what the company page covers and what an individual subject expert can discuss directly.
- 05Approval ownership
Document who verifies claims, customer permissions and any confidential details.
- 06Opportunity review
Review relevant profile visits, website referrals and qualified sales conversations.
Build on the work that fits
From review to a practical handover
01Company page review
Clarify the description, specialties, website destination and visible proof.
02Buyer and topic mapping
Collect questions from buyers, sales teams and technical experts by stage of evaluation.
03Company and executive roles
Define what the company page covers and what an individual subject expert can discuss directly.
04Opportunity review
Review relevant profile visits, website referrals and qualified sales conversations.
What the work can look like
A contract manufacturer wants buyers to understand which projects are a fit. A company page update explains the capability, while engineer-reviewed posts answer questions about sample readiness.
| Stage | What we examine |
|---|---|
| Company page | Say what the team manufactures and who the work is for. |
| Expert post | Answer one sourcing question with a practical example approved for public use. |
| Website | Connect the post to the capability page or an appropriate RFQ path. |
Agree on the channels and deliverables
Bring your existing accounts, one priority audience and a useful next action. We agree on which accounts and content to review, what edits or production are included and who approves and owns the work.
| Decision | What we confirm |
|---|---|
| Accounts | Priority platforms, public profiles and available reporting access. |
| Delivery | Recommendations, implementation or content production within the agreed scope. |
| Review | Approval owners, reporting signals and what happens after handover. |
Questions before we begin
Can you work with technical subject experts?
Yes. We can collect their input and agree on review before publication.
Can executives publish under their own names?
We can support the editorial workflow and approvals, with account access and publication responsibilities agreed in advance.
What if we have no baseline?
Start by recording the available company page and website data before making changes.