Vertical Video Ads.
Design the ad for the vertical screen.
Vertical video ad production creates advertising assets composed for a portrait viewing experience. We develop the opening, visual sequence, readable information, and call to action for the agreed placement instead of simply cropping a landscape commercial.
Portrait framing changes what the viewer can see and how information should be arranged. We consider the subject, title placement, platform interface areas, captions, and the route to the offer. Current placement requirements are checked during production, while the creative remains centered on a clear customer need.
A portrait-first brief
Define the offer, audience, placement, next step, and required versions.
A focused opening
Choose a relevant first scene or message that fits the portrait composition.
Purposeful framing
Plan subjects, product views, graphics, and information within the vertical canvas.
Clear deliverables.
Useful decisions.
Your written scope confirms the depth and final format of the work. These are the components we can bring together for vertical video ads.
- 01A portrait-first brief
Define the offer, audience, placement, next step, and required versions.
- 02A focused opening
Choose a relevant first scene or message that fits the portrait composition.
- 03Purposeful framing
Plan subjects, product views, graphics, and information within the vertical canvas.
- 04Readable supporting text
Develop titles and captions that remain useful in the intended context.
- 05An advertising edit
Connect the opening, explanation, evidence, and end frame in a coherent sequence.
- 06Checked exports
Deliver the agreed files after reviewing framing and current placement requirements.
Go deeper where
the decision needs it.
This work connects to the related creative and production work below. Explore the relevant service to see its distinct scope and deliverables.
Social Video
Social video production adapts a useful message to the way people encounter content in selected social placements. We plan the idea, framing, pace, captions, and versions around the audience and purpose rather than treating every platform as the same screen.
Explore social videoDigital Video Ads
Digital video ads are planned around a defined audience, offer, placement, and response. We create the video asset and its selected variations so the message is understandable and the next step connects to the campaign.
Explore digital video adsA clear process.
A practical handover.
The production approach follows the message, source material, and agreed scope. Open each step to see what happens and what it produces.
01Define the ad and destination.
We agree the offer, action, and selected placement.
A focused vertical-ad brief.
02Compose for portrait.
We plan the scene and information hierarchy in the actual format.
A portrait treatment.
03Build the edit.
We develop the sequence, captions, sound, and selected variations.
A reviewable ad asset set.
04Check and deliver.
We review the placement context and final exports.
A ready-to-use production package.
The work in practice.
An illustrative product ad may use a close, readable product view followed by one useful benefit and a clear next step. A wide scene that loses its subject when cropped may need a new composition rather than a forced resize.
| The question or stage | What we examine | Why it matters |
|---|---|---|
| Canvas | Portrait composition | Keep the important subject visible. |
| Information | Titles and captions | Make the offer understandable. |
| Placement | Interface and export review | Reduce avoidable delivery problems. |
To show how vertical video ads can support a decision. Your recommendations depend on the evidence, resources, and constraints in your own brief.
Agree the brief.
Then make the work.
Scope depends on source framing, original production, length, graphics, captions, variants, and finishing. Paid campaign setup and management are separate unless included.
| Before we start | What we agree |
|---|---|
| The decision | The audience, offer, question, and boundaries the work needs to address. |
| The deliverables | Creative and production scope, format, review rounds, responsibilities, and handover. |
| The investment | Written fees, schedule, dependencies, and any separate third-party or implementation costs. |
We confirm the proposal before work begins. You can commission a focused engagement, connect it to a wider plan, or ask about a separately scoped delivery phase.
Discuss scope and timingUseful questions.
Straightforward answers.
Can you crop our landscape video into a vertical ad?
Sometimes, but not every shot or layout will survive the change. We assess whether reframing, new graphics, or a different edit is needed.
Do you check platform safe areas?
We review the selected placement requirements and interface context during production. They should not be assumed to remain identical across platforms.
Can the ad use large text instead of voiceover?
Yes, where that approach suits the message. Readability, pace, and the amount of information still need careful design.
Can you make several openings?
Yes. The number and purpose of creative variations are defined in the scope.
Is this the same as a short social post?
Not necessarily. An ad has a campaign role, offer, and intended response that should be clear in the brief.
Do you manage the media budget?
Media buying and ongoing advertising management are separate from production unless explicitly included.
What determines the cost and schedule?
The agreed deliverables, source material, original production needs, complexity, review rounds, and delivery requirements determine the proposal. We confirm fees, responsibilities, and timing before starting.
What should we prepare for the first conversation?
Bring the offer, intended audience, where the work will be used, existing brand material, available source files, and any budget or timing constraints. We will identify what else is needed for the brief.
Keep the next step
connected to the plan.
For a useful production guide, read how to write a 30-second service-business video ad script. Or return to all Create services.