Plan
Get a marketing plan
that works!
Get a written plan showing which customers to reach, what to say, which marketing channels to use, and where to spend your time and budget.
Turn business goals
into marketing priorities.
What you get
in your marketing plan.
Agree on the deliverables
before work begins.
A customer profile.
Who you want to reach, what they need and why they might choose you.
A marketing action plan.
Recommended messages, channels, budget priorities and tasks in order.
A way to measure progress.
The inquiries, sales or other actions to track, with a plan for reviewing them.
Understand your customers.
Write a clearer message.
Understand what customers care about before choosing your message, content and campaigns.
Set your marketing priorities.
Give your team a written plan.
A practical action plan sets out what to do first, who is responsible and which resources each task needs.
How planning works
Marketing planning services.
Choose the help you need.
Start with a full plan
or a specific planning service.
A written plan for your audience, message, channels and marketing priorities.
Research findings about your customers, their needs and your competitors.
An article and video plan, with topics, formats and publishing priorities.
Explore content strategy
View service outline
A positioning statement explaining who you help and why to choose you.
A launch or promotion plan with an audience, message, channels and budget.
How we build
your marketing plan.
Review your current marketing.
Start with your business goals, existing activity, budget and available team.
Research customers and competitors.
Find the information needed to choose your message and marketing channels.
Deliver your marketing plan.
Agree on the written priorities, responsibilities and measures of progress.
Questions about
marketing planning.
What does a marketing strategy include?
The scope depends on the decision you need to make. It can include audience research, positioning, channel priorities, a content plan and measurement. We agree on the required deliverables before the work begins.
Can you work with our existing marketing plan?
Yes. We can review what you already have, identify missing evidence and help revise the priorities. Useful work does not need to be discarded just because the direction changes.
Do we need a new website before planning our marketing?
Planning can come first. It helps establish what the website needs to achieve, which pages matter and how the website connects with your other marketing activity.
Can you help a business that serves both local and national customers?
Yes. We can distinguish the needs of each audience and plan the content, channels and service information around the places you actually serve.
Need a marketing plan?
Tell us about your business.
Share your goals, your customers and the marketing you want to improve. We can discuss which planning service fits.
You don’t need a finished brief. A question is a good place to start.