Campaign Microsites.
One campaign.
A focused web experience.
Campaign microsite development creates a purpose-built web destination for a specific offer, launch, or initiative. We connect the message, content, visual treatment, interaction, and next step in an experience that supports the campaign.
A microsite should solve a real organizational or customer need, not duplicate the main website without a reason. We review the relationship with existing pages, the URL and hosting approach, tracking needs, content ownership, and what happens when the campaign ends. The experience should remain useful and manageable after launch.
A focused site brief
Define the offer, audience, campaign relationship, and intended visitor action.
A clear information structure
Plan the pages or sections, navigation, content, and supporting evidence.
A campaign-aligned design
Translate the creative direction into a responsive web experience.
Clear deliverables.
Useful decisions.
Your written scope confirms the depth and final format of the work. These are the components we can bring together for campaign microsites.
- 01A focused site brief
Define the offer, audience, campaign relationship, and intended visitor action.
- 02A clear information structure
Plan the pages or sections, navigation, content, and supporting evidence.
- 03A campaign-aligned design
Translate the creative direction into a responsive web experience.
- 04Working campaign features
Implement the agreed forms, interactions, media, or other functionality.
- 05A defined launch handoff
Check links, metadata, behavior, tracking requirements, and deployment responsibilities.
- 06A lifecycle plan
Agree ownership, updates, campaign-end handling, and any redirects or archiving needs.
Go deeper where
the decision needs it.
This work connects to the related creative and production work below. Explore the relevant service to see its distinct scope and deliverables.
Interactive Media
Interactive media turns information into an experience people can explore, compare, or use. We plan and build focused web interactions that support a real customer task, with clear content, accessible controls, and a practical next step.
Explore interactive mediaInteractive Calculators
Interactive calculator development turns approved business logic into a usable web tool. We design the inputs, validation, calculations, explanations, and next steps so visitors can understand a scenario without mistaking an estimate for a guaranteed result.
Explore interactive calculatorsA clear process.
A practical handover.
The production approach follows the message, source material, and agreed scope. Open each step to see what happens and what it produces.
01Confirm the role of the site.
We decide why a dedicated experience is useful and how it relates to the main website.
A focused microsite brief.
02Plan the journey.
We structure the content, navigation, features, and next step.
An information and interaction plan.
03Design and implement.
We build the responsive experience around approved content and creative direction.
A working microsite.
04Launch with an owner.
We test key behavior and agree the operating and campaign-end requirements.
A launch and lifecycle handoff.
The work in practice.
An illustrative launch microsite might introduce an offer, explain its details, answer practical questions, and provide an enquiry route. Its campaign-end plan should be decided early so useful content and inbound links are not simply abandoned.
| The question or stage | What we examine | Why it matters |
|---|---|---|
| Purpose | A specific campaign job | Avoid duplicating the main website without a reason. |
| Journey | The information and action needed | Keep the experience focused. |
| Lifecycle | Ownership and campaign-end handling | Plan beyond the launch date. |
To show how campaign microsites can support a decision. Your recommendations depend on the evidence, resources, and constraints in your own brief.
Agree the brief.
Then make the work.
Scope depends on page count, content, motion, interactions, forms, integrations, hosting, tracking, and support. The site address and relationship with the main domain are agreed before development; a separate domain is not assumed.
| Before we start | What we agree |
|---|---|
| The decision | The audience, offer, question, and boundaries the work needs to address. |
| The deliverables | Creative and production scope, format, review rounds, responsibilities, and handover. |
| The investment | Written fees, schedule, dependencies, and any separate third-party or implementation costs. |
We confirm the proposal before work begins. You can commission a focused engagement, connect it to a wider plan, or ask about a separately scoped delivery phase.
Discuss scope and timingUseful questions.
Straightforward answers.
How is a microsite different from a landing page?
A landing page is usually one focused destination. A microsite may have several sections, pages, or interactions around a particular campaign. The simplest useful structure is preferable.
Does a microsite need a separate domain?
No. The URL and hosting approach should suit the campaign, existing site, management needs, and long-term plan.
Can it match our campaign artwork?
Yes. We translate the approved creative direction into a responsive web design while keeping content and navigation usable.
Can you include forms or interactive features?
Yes, when the behavior, data handling, delivery connections, and testing requirements are included in the scope.
What happens when the campaign ends?
We agree whether the experience remains live, is updated, is archived, or redirects to a relevant destination.
Does the build include ongoing management?
Maintenance, content updates, monitoring, and campaign support are separate responsibilities unless explicitly included.
What determines the cost and schedule?
The agreed deliverables, source material, original production needs, complexity, review rounds, and delivery requirements determine the proposal. We confirm fees, responsibilities, and timing before starting.
What should we prepare for the first conversation?
Bring the offer, intended audience, where the work will be used, existing brand material, available source files, and any budget or timing constraints. We will identify what else is needed for the brief.
Keep the next step
connected to the plan.
For a useful production guide, read how to write a 30-second service-business video ad script. Or return to all Create services.