Website Redesign.
A better website.
A considered transition.
Website redesign improves an existing site while accounting for the content, routes, features, and search value it already has. We identify the real problems, design the new experience, and document what should be retained, changed, or retired.
A redesign is more than a new surface. Old pages may still earn enquiries or contain useful information, while an attractive new layout can expose missing content or unclear service structure. We review the current experience and create a deliberate transition plan. URL mapping, migration, implementation, and launch checks need named owners alongside the design work.
Current-site review
Assess the agreed pages, journeys, content issues, and available performance evidence.
Keep-change-retire decisions
Identify what should carry forward, what needs revision, and what requires a deliberate removal decision.
New information structure
Develop the proposed page and template organization with distinct visitor tasks in mind.
Clear deliverables.
Useful decisions.
Your written scope confirms the depth and final format of the work. These are the components we can bring together for website redesign.
- 01Current-site review
Assess the agreed pages, journeys, content issues, and available performance evidence.
- 02Keep-change-retire decisions
Identify what should carry forward, what needs revision, and what requires a deliberate removal decision.
- 03New information structure
Develop the proposed page and template organization with distinct visitor tasks in mind.
- 04Responsive redesign
Create the new visual direction and agreed templates using realistic content and important states.
- 05Migration and route requirements
Document content moves, URL mapping needs, and features that must survive the transition.
- 06Build and launch handover
Supply designs, assets, and agreed acceptance requirements for implementation and review.
Go deeper where
the decision needs it.
This work connects to the related design and development work below. Explore the relevant service to see its distinct scope and deliverables.
Web Design
Web design brings your offer, content, visual identity, and customer journey together into a usable website. We design the information hierarchy, page layouts, and key interactions around what visitors need to understand and do.
Explore web designUX Audits
A UX audit reviews an existing website or product for problems that make important tasks harder. We examine the agreed journeys, document the evidence and reasoning behind each finding, and prioritize practical improvements.
Explore ux auditsA clear process.
A practical handover.
The approach follows the user needs, content, technical requirements, and agreed scope. Open each step to see what happens and what it produces.
01Understand the existing site.
We review the current structure, content, journeys, and available evidence before proposing a new direction.
A redesign findings brief.
02Plan the transition.
We agree what to retain and map the content, routes, and features that the new site must account for.
A transition and design scope.
03Design the new experience.
We develop the templates and responsive behavior around the approved structure and content.
A reviewed redesign system.
04Prepare implementation and checks.
We document migration and launch requirements and coordinate the handover with the agreed owners.
A build and launch reference.
The design in practice.
A business with useful service articles and an outdated navigation should not lose those resources during a redesign. The new structure can clarify the service offer while keeping valuable URLs, updating weak copy, and mapping any necessary moves deliberately.
| The question or stage | What we examine | Why it matters |
|---|---|---|
| Existing site | Useful content and customer paths | Preserve value that already exists. |
| Redesign | Improved structure and templates | Address specific usability and presentation problems. |
| Transition | Routes, features, and checks | Reduce avoidable disruption at launch. |
To show how website redesign can support a decision. Your design depends on the users, content, requirements, and constraints in your own brief.
Agree the brief.
Then make the work.
Scope depends on the audit depth, template count, content volume, functionality, migration, and implementation. The design proposal identifies which launch and redirect checks are included and who owns technical execution.
| Before we start | What we agree |
|---|---|
| The decision | The audience, offer, question, and boundaries the work needs to address. |
| The deliverables | Design and implementation scope, format, review rounds, responsibilities, and handover. |
| The investment | Written fees, schedule, dependencies, and any separate third-party or implementation costs. |
We confirm the proposal before work begins. You can commission a focused engagement, connect it to a wider plan, or ask about a separately scoped delivery phase.
Discuss scope and timingUseful questions.
Straightforward answers.
Can we redesign without changing every URL?
Yes. Keeping useful routes can be appropriate. Any changes should be mapped deliberately with implementation and testing responsibilities agreed.
Will a redesign preserve our search rankings?
No outcome can be guaranteed. Content, route handling, technical implementation, and launch decisions all matter, which is why transition planning belongs in the scope.
Can you keep our current CMS?
We can assess the existing platform and design within its useful capabilities. Platform replacement is a separate decision with migration implications.
Do we need to rewrite all the content?
Not necessarily. We identify what is accurate and useful, what needs editing, and where new material is required for the structure.
Can the redesign happen in phases?
Yes, when the templates, dependencies, and route plan support a coherent phased release.
Will you review the site after it is built?
Implementation QA and launch checks can be included. Their coverage and acceptance criteria are defined before the build.
How do you price this project?
We quote the agreed deliverables, research, complexity, review rounds, and handover or implementation requirements. The proposal identifies the fee, responsibilities, dependencies, and what would require a change of scope.
What should we prepare before we begin?
Bring the business goal, intended users, existing brand and project material, available content, and any platform, budget, or timing constraints. We will identify missing inputs and agree who can approve the work.
Keep the experience
connected.
For a useful planning guide, read whether you need a website, app, or landing page. Or return to all Design services.