Lead Generation

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Customer Acquisition Services

While getting people to visit your website is never a bad thing, it’s not your ultimate objective. You want your website to generate sales, right? If you have an e-commerce site, you can measure how well you are doing by sales. If you offer a service, however, money only tells part of the story. The real currency of a website promoting a service is customer acquisition.

When somebody visits your website, you obviously want them to call you and inquire about your services. Short of that, you would, at the very least, like your website to provide the vehicle to get that customer’s contact information so you can call or write to promote your services on a more personal level. Customer acquisition refers to how well your site gets critical contact information from visitors. And if your website does not generate qualified leads that turn into customers, it is missing the mark.

As part of our interactive marketing services, C3i3 incorporates customer acquisition vehicles into your website. Simply put, that means we’ll develop systems—surveys, contact forms, newsletter signup boxes, white paper and software downloads--that help you get contact information from potential customers who visit your site. So, you can then contact those individuals directly or as part of a marketing campaign—and turn those leads into sales.